Migrated Surfaces

I am fascinated by the process that an image goes through from the moment it is photographed to when it is printed in a specific form of media. It is during this period that the image is altered and processed in a number of different ways. I have worked on many ads for design firms. Usually, on these projects, the image is only created after the client has determined the concept, and market research has determined a target audience. Then, project members decide on a medium that will allow the ad to most effectively reach that target audience. This is the nature of the visual information we are receiving in our daily lives. This installation features close-ups of various parts of one woman taken from different angles. These close-ups are then presented in a variety of media. However, the photographs have not been taken for the purpose of advertising. And the woman in the pictures is a homeless person. This is a woman who might appear as the subject of a news report, in a documentary on TV, in magazines, or on the Internet — but there are certain forms of media in which her image would never be represented. By displaying these images in media that would otherwise shun them — and by lining up these media next to each other — I tried to visualize the relationship between images and media, and the impact that media has on images. When we do not know what we are looking for, we tend to simply see an image, and we might miss or ignore the core truths relayed in that image. By viewing these specific images presented in a number of different media, perhaps viewers will discover these truths and realize that these are not the typical ad images they appear to be upon first glance.